MACHINE

Amsterdam

The Machine collective has been active in the field of graphic design and (audio) visual art since the mid-nineties. Their first collective was called DEPT. Operating from Amsterdam, they have worked for numerous clients, big and small, foreign as well as local. Witnessing the start of the World Wide Web, working on different types of media has always been a logical sequence for them and others from that era. A poster could become a movie, a painting could become a t shirt. The difference in doing independent projects or working for clients is minimal. Their designs are on the edge of being autonomous, and the art they create has a certain directness that is in close relationship with the approach of graphic designers. Their visual language stems from a diverse background; inspired by the history of art and design, street culture, political activism, and music, Machine seeks to visually and conceptually redefine the different fields they operate in. Machine is tightly connected to the local scene because a lot of their work is music related. Flyers, logo's and posters for numerous club nights were always a field with the much needed room for an experimental approach to defining the look of various musical trends. Another example of this relationship is the Kindred Spirits record label, that is exclusively designed by Machine. Next to starting up a record label called Ourmachine records, the Machine Hot Couture line offers a new field of expression for the collective.

www.ourmachine.com