DANIEL PFLUMM

Berlin

Daniel Pflumm operates with the glossy veneer of smooth surfaces: garish logos, corporate symbols and brand-names frenetically alternate. Pflumm detaches the labels from their context (TV or Internet), re-models them on the computer, breaks them down into their structural elements, and sets these constituents spinning in an endless loop. He also combines found material with the labels adorning his own projects. As a “media artist“, Pflumm resists the compulsions of the video genre and the corresponding artistic mission of the mis-en-scène. Instead, he incorporates the video clips he uses into a rhythmic sequence that also includes digitalized, abstract patterns of movement and “purified“ commercials from throughout the world. As a result the boundaries are fluid between Elektro (Club, 1992–1994), AT&T, Panasonic (Club, 1995–1997), Esso, PAN AM, WMF (Club) and Microsoft.

www.danielpflumm.com